'Yes on 4' Marijuana Legalization Campaign launches TV ads for November Ballot

Posted by Sagar Satapathy on October 07, 2016.

Aiming to woo the voters, "Yes on 4", the advocacy group for the legalization of recreational marijuana in Massachusetts through a November ballot, launched its first television ad on Monday.  The campaign cost $650,000 and will run for a week on various broadcast stations, according to the group's communications director, Jim Borghesani.

The Massachusetts ads feature Tom Nolan, a retired Boston cop and current professor of criminal justice at Merrimack College, advocating for legalization as a way to better regulate marijuana use. In the 30-second advertisement, Nolan states his case for on open but regulated marijuana market, citing the virtues of legalizing marijuana.

“Yes on 4 is a smart choice to protect families,” Nolan says in the ad. “Question 4 requires strict product labeling and childproof packaging and bans advertising directed at kids. And Question 4 bans consuming marijuana in public. It will tax and regulate marijuana for adults 21 and over, bringing millions in revenue for schools or law enforcement.”

However, the opponents of the Question 4, part of a coalition that includes Gov. Charlie Baker and Boston Mayor Marty Walsh, vehemently criticized the TV ads.

"This is a shameless attempt to deceive voters because the reality is Question 4 authorizes the sale of high potency pot edibles like candies and gummies that are inherently attractive to kids, and allows for advertising pot on TV, billboards, and the Internet where it's sure to be seen by our teens," said Nick Bayer, campaign manager for the No on 4 camp.

The voters in five U.S. states will decide the fate of ‘Question 4’ on Nov. 8, determining whether to legalize the recreational use of marijuana.

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