‘Ontario Cannabis Store’ logo unveiled
Posted by Sagar Satapathy on March 16, 2018.
In a major development, Canadian province Ontario unveiled the name and logo of its LCBO-run store for legal cannabis.
The Ontario government announced that its stores will use the imaginative “Ontario Cannabis Store” name, and the logo for the retailer will be the “OCS” in a circle.
“The name is designed to convey a safe, simple and approachable environment for consumers, and agency employees, in a clear and easily understood manner,” the Liquor Control Board of Ontario said in a statement.
“The development of the brand name and logo was guided by the government priorities of restricting access to youth, protecting public health and addressing the illegal market,” it stated.
The LCBO has expected the total cost of all brand and marketing from Leo Burnett to be approximately $650,000.
The first 40 OCS outlets will begin operating later this summer in 14 communities across Ontario, including Toronto, Mississauga, Brampton, Vaughan and Hamilton.
Ottawa-based commerce platform- Shopify’s software has been designed to support cannabis businesses who sell across multiple channels, including mobile, social media, brick-and-mortar shops and more.
“Shopify will provide a cloud-based retail solution for both on and offline sales, so consumers can have a reliable and integrated shopping experience across desktop, mobile and in-store points-of-sale,” the LCBO said.
Shopify will also supply the technology to power screens throughout the physical stores that give consumers product and health information which will follow federal guidelines and marketing provisions.
The Senate is expected to vote on the bill to legalize recreation marijuana on June 7th.comments powered by Disqus